The Comfort in Fashion

The Comfort in Fashion

Louise McSharry finds that style = comfort.

The Irish Times feature Shophitchcock.

Not content with being one of the countrys best loved and most sonically adept DJ's, Louise McSharry has always been a bastion of fashion and positive body-image. 

She caught up with us a couple of weeks ago before jetting off to Primavera to find out what about the sweater as a garment of choice has led to its resurgence as a piece du choice for the fashionista in us all. She discusses the attraction of a chic sweater with our artist Peter Bradley and Mary Nally of Irish Cultural group Drop Everything

"In a world of plastic jeans and kitten heels, the fashion sweatshirt is a welcome relief" 

Louise McSharry, The Irish Times/RTE 2FM

Check out the full article here