We talk with Sarah Gill from This is Galway about what makes our brand tick, where our inspiration comes from and what hopes we have for the future of the company. Photography by the amazing Boyd Challenger
Not content with being one of the country's best loved and sonically adept DJ's, Louise McSharry has always been a bastion of style and fashion. She asks: "Fashionable and comfy?" and finds it's possible with our sweaters.
Shophitchcock focus on unique, socially aware designs printed on premium t-shirts and sweatshirts. All designs are hand painted by artist Peter Bradley and then printed using a cutting edge, environmentally friendly print method.